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Snapchat profits from TikTok ban, eyes Originals and partnerships to monetise Indian user base

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect.” Snapchat Inc’s CEO Evan Spiegel had said while describing the company’s mission in its first blog post in 2012. Since its debut, Snapchat has innovated how people can use phone cameras for more than clicking pictures or videos. Adding beautification filters or effects have

( Originally published on Jan 18, 2021 )

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