Stock Market

Looking beyond subscriptions: Amazon Prime Video to launch ad offerings, ropes in production houses

Synopsis

Amazon Prime Video is set to offer an ad-funded AVoD tier to consumers with original content. This will be over and above the current subscription plans and comes with Amazon benefits. While its peers are present in the space, Amazon’s entry will intensify the competition. The move signals the growing importance of ad revenue and a shift in OTT landscape.

The conversation around India’s OTT (over the top) video industry has been primarily about subscribers. That’s about to change. Amazon Prime Video is set to offer an ad-funded AVoD (advertising video-on-demand) tier to consumers in India with original content, three people with knowledge of the matter told ET Prime. This will allow Amazon Prime Video to offer content over and above the current subscription plan worth INR999 a year (or

  • GIFT ARTICLE
  • FONT SIZE
  • SAVE
  • COMMENT

Sign in to read the full article

You’ve got this Prime Story as a Free Gift

Already a Member?

Why ?

  • Sharp Insight-rich, Indepth stories across 20+ sectors

  • Access the exclusive Economic Times stories, Editorial and Expert opinion

  • Clean experience with
    Minimal Ads

  • Comment & Engage with ET Prime community

  • Exclusive invites to Virtual Events with Industry Leaders

  • A trusted team of Journalists & Analysts who can best filter signal from noise

Source link

Tags

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
Close