Stock Market

Growth, quality, safety: Bharat Shah’s playbook on the art of investing and winning the zero-sum game

Concept by Pravin Palande and Muhabit ul haq


ASK’s investment philosophy is that growth shouldn’t be at the cost of quality. From a universe of around 200 stocks, it focuses on 70-odd potential candidates. The strategy has worked so far. But with the IEP fund now entering a tricky zone, it will have to find ways to generate high returns on an outsized AUM.

Bharat Shah is a risk taker. He left Birla Sun Life Mutual Fund in 2000 to join ASK Group to head its portfolio management services (PMS) business. Shah had entrepreneurial ambitions and ASK was happy to welcome him as a partner. For some in the asset-management industry, Shah is still a ‘fallen god’ whose bets on software and technology stocks had gone wrong in the dotcom crash. But Shah says he had sold software stocks way ahead of the market

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