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Can Peugeot be fourth-time lucky in India? Localisation, watertight JV, patience hold the key.

First impression is the last impression – from Hyundai to Honda to Toyota and Kia to Ford to Jeep, foreign carmakers in India will instantly nod in unison. The first product can make or break any newcomer in this fiercely competitive, price-sensitive, and mileage-crazy market called India. As Groupe Peugeot SA (PSA) is all set to begin its India drive with its Citroën brand in March, automobile experts in the country are raising some pertinent

( Originally published on Jan 20, 2021 )

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